2018's most important SEO trends
1. Break into the Mobile scene
Whether you like it or not, smartphones are here to stay. More people are using search engines on their portable devices than on their desktop rigs. We'll help you break into the portable Android and iOS users with valuable tips and tricks.
2. Don't overwhelm your users
Websites need to be simple and classy instead of flashy, complex and gaudy. Design your web page and its menus and navigational tabs in a way that is inviting and friendly to your readers. You're trying to attract the average Joe, not someone with a Ph.D in computer science or web design.
3. Get amped up about AMP
Google has a new open source tool called Accelerated Mobile Pages. It is your key to being successful at tip # 1. Your web pages will load so fast your readers – and your competition – will be left dazed and confused at your lightning fast efficiency.
4. Local search is your friend
Don't underestimate how much extra traffic local searches can bring in. If you own a real business, then you owe it to yourself to get set up with this. Directing your customers straight to your store with today's geo-location technology is a remarkable way to stay relevant.
5. Never settle for lesser words
Every bit of information you put out there should be high grade—no exceptions. Your images, structure and writing should all be in top notch shape to keep your users with you. Don't reel people in with low quality bait only to disappoint them with mundane blather. Make your words count.